The local marketing industry’s high priest of research offers a unique insight, delivered in his inimitable style. Give this guy three minutes and a whiteboard, and he’ll not only entertain and amaze you, but also make you smarter.
Episode 24: Advertisers' Biggest Issue in 2022 (Starts with 'R')
Corey reveals the No. 1 thing on local advertisers' minds as the pandemic eases its grip. He's got another big reveal: it also happens to be the biggest problem they're trying to solve in 2022.
Episode 23: Economic Perceptions Revolve, SMBs Evolve
Corey relays key findings from the latest BBB (Borrell Business Barometer).
Episode 22: The Deal With Franchises
Corey compares advertising habits of independently owned businesses to local franchises.
Episode 21: Late to the Digital Audio Party
Do local advertisers see digital audio as a viable media? Corey dives in.
Episode 20: Local Master Marketers Tell All
Corey discusses the differences between what self proclaimed "master marketers" are doing versus businesses that are novice marketers.
Episode 17: Bad Vibes from SMBs
Corey discovers a sudden downturn in business sentiment
Episode 16: Are SMBs Really Under-Reliant on Digital?
Corey explores why 30% believe they're under-reliant on digital advertising
Episode 15: SMBs Weigh In on Virtual Events
Are virtual events more effective than in-person?
Episode 13: Advertisers Don't Always Get What They Want
What do today's local ad buyers want from sellers?
Episode 12: SMBs Not Exactly A-OK With OTT
Local businesses have opinions on OTT, but somebody need to tell them what it is first.
Episode 11: SMBs Coming Back, With ROI & Targeting on Their Minds
Corey checks in with SMBs on their confidence, and discovers that while things are getting better, SMBs want to change some things up with their marketing.
Episode 10: SMBs Predict the Future, Part II
Corey reviews a recent survey where SMBs weighted in on the fate of radio broadcast TV, and what the future holds. (Think robots, flying stuff, and home-delivered ads.)