The local marketing industry’s high priest of research offers a unique insight, delivered in his inimitable style. Give this guy three minutes and a whiteboard, and he’ll not only entertain and amaze you, but also make you smarter.
Episode 32: Suddenly, Ad Buyers Get the Heebie-Jeebies
Corey checks the Q2 SMB Business Barometer and finds that local advertisers just had a sudden mood shift.
Episode 31: Media Companies Are Starting to Get It
Corey reaches deep into ad buyers' brains to discover the new thing they need from media companies....and finds managers clamoring for their companies to provide it.
Episode 30: The Internet's 3rd Wave Has Arrived
The first wave was search, the second was social. And the next is video, which has Corey all hopped up.
Episode 29: What's Behind the Surge in Content Marketing
Pushing their own "content" is all the rage with SMBs, and Corey explores what's spurring it on.
Episode 28: The COVID Effect: Advertisers Now 'Live In the Present'
Corey uses data from pre-pandemic, mid-pandemic, and post-pandemic polls to show the lesson COVID taught them about ad spending.
Episode 27: SMBs' Attitude on Generational Marketing Ticks off Our Gen X'er
Corey is going to the max while buzzing on generational marketing insights and is ready to give you the lowdown.
Episode 26: Local Marketing: A Whole Lotta 'Using' (Without Buying) Goin' On
Corey, I mean, Cole uses his wizardry to illuminate the masses on how more businesses are marketing themselves without buying anything.
Episode 25: SMBs' Hiring Woes Don't Include Marketing Peeps
Corey employs data visualization (markers on a whiteboard) to illustrate how local businesses who need marketing help find it easy to hire people using two tried-and-true methods.
Episode 24: Advertisers' Biggest Issue in 2022 (Starts with 'R')
Corey reveals the No. 1 thing on local advertisers' minds as the pandemic eases its grip. He's got another big reveal: it also happens to be the biggest problem they're trying to solve in 2022.
Episode 23: Economic Perceptions Revolve, SMBs Evolve
Corey relays key findings from the latest BBB (Borrell Business Barometer).
Episode 22: The Deal With Franchises
Corey compares advertising habits of independently owned businesses to local franchises.
Episode 21: Late to the Digital Audio Party
Do local advertisers see digital audio as a viable media? Corey dives in.
Episode 20: Local Master Marketers Tell All
Corey discusses the differences between what self proclaimed "master marketers" are doing versus businesses that are novice marketers.
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