Q2 SMB Business Barometer: Uh-Oh
Our 23rd SMB Business Barometer survey has picked up on a troublesome downturn in advertisers' mood. Headed into the latter half of the year, they've become a bit more reticent about ad spending. But there's not all bad news. Our six-page summary, available only to Borrell subscribers, details how their mood has changed every quarter since September 2016 and how that affects their plans for advertising. The report also offers some pre-recession planning data: Which business categories proved to be "recession-proof" during the last recession, and which took the longest time to recover.